The hegermonic model or the pluralistic model?

Even though i believe in the false conscienceness theory and the fact that some audiences believe exactly what the media wants them to believe but that is only to some extent. In the 21st century, audiences are more active than and what makes it even harder for the media is that society is more diverse which means that they will have to appeal to different target audiences at the same time. Because of the consumer choice and the diverse in the media, the media will have to produce texts that will appeal to their paticular target audience or else they will not sell. I believe in the pluralistic theory as i do not believe that the hyperdermic needle theory is still in place as audiences today are more active and are not oppressed to believe what ever the media inforces.