Flake advert

Unlike the other two adverts, this Flake chocolate bar advert portrays a different women as she is not seen inside a house like the women in the Flash advert, instead she is outside in the country independant and confident. This portrayal of women has only come around after the second wave of feminsm where women are becoming more and more equal to men in society. This advert proves David Gauntlett's argument that womens's expectations and their roles in society will continue to change.