Shake and Vac advert

the representation of women in this advert are very typical and traditional as they are portrayed as housewives. We see the women taking care of the house and cleaning it wearing an apron, which shows women's place in society is domestic and in the home. This advert highlights life in the 20th century where a womens role was to take care of the children, clean the house and please her husband. However, today women's roles have completly changed as they are more likely to have careers and be educated. This links with David Gauntlett's theory as he argues that gender roles today are more complex as reflected in the media.