Saturday, 13 December 2008

Sexy Coke advert

this advert also portrays the female gaze just like the other Diet Coke advert as it shows the man half naked with a 'sexy' in order to appeal to the female target audience which subverts typical conventions as traditionaly, the women is doin the appealing and the man is supose to enjoys. On the other hand unlike the previous advert which showed old ugly women in the mese en scene, this advert had a very attractive women who was acting very promesquisly which can imply that the typical stereotypes and representaions of women still occur in society.

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