Flash advert

This advert is very similar to the Shake and Vac advert as it underlines the roles of women being domestic. We can see from this advert that women will never be equal to men as they are trapped in the house cleaning and trying to make the house as perfect as possible for the hardworking bread winner to come back. We can also see that women are the 'second sex' from this advert as the number of high angle shots shown in the mese en scene emphasise the fact that women are inferior to men and that they are at the bottom half of the heirachy. This could link with women's lack of self-belief which 'polly leys' talks about in the 'why are women directors such a rare sight' handout.